Google Ads for an Online Bakery: $20.9K in Sales at 6.3x ROAS in 30 Days
An online bakery selling custom and ready-made orders. Branded, non-branded and custom-order Search plus an Online Orders Performance Max campaign drove 229.84 purchases and $20.9K in sales from $3.33K in 30 days.
- 6.3x
- ROAS
- $20.9K
- Sales (30 Days)
- 229.84
- Purchases
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This online bakery sells ready-made and custom orders. The account runs separate Search campaigns for branded searches, non-branded searches and custom-order searches, plus a Performance Max campaign for online orders.
Purchases and purchase value are tracked as the main conversion, so bidding optimizes toward real sales. In the 30-day window shown, the account generated 229.84 purchases worth $20.9K from $3.33K in ad spend, a return of about 6.3x.
- 01
The Challenge
The bakery needed online orders, not just traffic, with branded, generic and custom-order demand each needing its own budget and message.
- 02
The Solution
Separate Search campaigns for branded, non-branded and custom-order searches, a Performance Max campaign for online orders, and purchase-value tracking so bidding optimizes toward real sales.
- 03
The Outcome
229.84 purchases and $20.9K in sales from $3.33K in 30 days: about 6.3x return on ad spend at $14.49 per purchase.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.