YouTube & Performance Max for UK E-commerce: £71.6K in Sales at 4.3x ROAS in 30 Days
A UK online store combining YouTube, Performance Max and Shopping: 1.25K purchases and £71.6K in sales from £16.7K in 30 days, a 4.3x return on ad spend.
- £71.6K
- Sales (30 Days)
- 4.3x
- ROAS
- 1.25K
- Purchases
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This UK e-commerce brand runs a full-funnel Google Ads setup: YouTube campaigns for reach, Performance Max for finding new customers, and product-feed driven Shopping campaigns.
Purchases and revenue are tracked as the main conversions. In the 30 days shown, the account reached 1.85M impressions and earned 1.25K purchases worth £71.6K from £16.7K in spend, about 4.3x ROAS.
- 01
The Challenge
The brand needed to reach new customers at scale while keeping every pound of spend tied to sales.
- 02
The Solution
A full-funnel setup with YouTube for reach, Performance Max for new customers and Shopping for product searches, plus feed management and purchase tracking.
- 03
The Outcome
1.25K purchases and £71.6K in sales from £16.7K in 30 days: about 4.3x return on ad spend.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.