Google Shopping & Performance Max for a UK Lock Store: 552% ROAS and £15.5K in Sales
A UK online store selling premium locks: Shopping and Performance Max campaigns generated 205.97 purchases and £15.5K in sales from £2.81K in 30 days, a 552% ROAS.
- 552%
- ROAS
- £15.5K
- Sales (30 Days)
- 205.97
- Purchases
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This UK e-commerce store sells premium door and security locks. The account runs a best-sellers Shopping campaign alongside Performance Max for its premium lock range, all driven by the product feed.
Purchases and revenue are tracked as the primary conversion. In the 30-day window shown, the store earned 205.97 purchases worth £15.5K from £2.81K in ad spend, an actual ROAS of 552%.
- 01
The Challenge
The store needed its best-selling locks in front of ready-to-buy shoppers while keeping ad spend profitable.
- 02
The Solution
A best-sellers Shopping campaign, a Performance Max campaign for the premium range, product feed management in Merchant Center, and purchase-value tracking for ROAS-based bidding.
- 03
The Outcome
205.97 purchases and £15.5K in sales from £2.81K in 30 days: a 552% return on ad spend.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.