Google Ads Lead Generation for a US Insurance Company: 1,570 HubSpot Leads in 30 Days
A multi-state US auto insurance company: $430K in Google Ads spend, 150K clicks and 1.57K leads tracked in HubSpot in 30 days, at $18.93 per conversion.
- 1.57K
- HubSpot Leads (30 Days)
- $430K
- Ad Spend (30 Days)
- $18.93
- Cost / Conv.
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This US insurance company sells auto insurance across multiple states, including the West Coast, the East Coast, North Carolina, Kentucky, South Carolina and Michigan. The account runs state- and region-level campaigns, including call-only campaigns, so every market gets its own budget, ads and bidding.
Leads are tracked all the way into HubSpot, so Google Ads sees which clicks became real leads in the CRM, not just form fills. In the latest 30 days (September 18 – October 17, 2026) the account managed $430K in ad spend, drove 150K clicks and generated 1.57K HubSpot leads, at $18.93 per conversion.
- 01
The Challenge
A multi-state insurance company spending heavily on Google Ads needed to know which clicks turned into real leads, not just form fills, and to manage every state as its own market.
- 02
The Solution
State- and region-level Search and call-only campaigns with separate budgets, and lead tracking connected to HubSpot so bidding learns from real CRM leads.
- 03
The Outcome
1.57K HubSpot leads and 150K clicks from $430K in ad spend in 30 days, at $18.93 per conversion.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.