Google Ads for Concrete Contractors: 60 Leads at CA$37.64 Each
A Canadian concrete services company: one Search campaign on CA$50 a day delivered 60 leads (forms, calls and emails) at CA$37.64 each, with a 6.60% click-through rate.
- 60
- Leads
- CA$37.64
- Cost / Lead
- 6.60%
- CTR
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This concrete services company in Canada wanted more quote requests from homeowners and businesses. The account runs a focused Search campaign on Maximize Conversions with a CA$50 daily budget.
Every lead type is tracked separately: 35 lead form submissions, 23 phone clicks, 1 email click and 1 call from ads. Over the period shown, 463 clicks at a 6.60% CTR produced 60 leads for CA$2,258, just CA$37.64 per lead.
- 01
The Challenge
A local contractor with a modest daily budget needed every dollar to bring in real quote requests, and needed to know which ones came from calls, forms or email.
- 02
The Solution
A tightly focused Search campaign on Maximize Conversions, ads written for local concrete searches, and separate tracking for lead forms, phone clicks, email clicks and calls from ads.
- 03
The Outcome
60 leads from 463 clicks at CA$37.64 each on a CA$50 daily budget, with a 6.60% click-through rate.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.