Low-Cost Google Ads Traffic: 100K Impressions and 1.76K Clicks at €0.81 CPC
A European business running three campaigns across Google Search and cross-network placements: 100K impressions and 1.76K clicks at a €0.81 average CPC for €1.43K.
- 100K
- Impressions
- 1.76K
- Clicks
- €0.81
- Avg. CPC
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This European business wanted to put its brand in front of a large, relevant audience on a small budget. The account runs three campaigns split almost evenly between Google Search (48.1% of clicks) and cross-network placements (51.9%).
Over the period shown, the campaigns earned 100K impressions and 1.76K clicks for €1.43K, an average cost per click of €0.81.
- 01
The Challenge
A limited budget had to deliver as much relevant visibility and traffic as possible.
- 02
The Solution
Three campaigns balanced between Google Search and cross-network placements, with targeting tuned to keep the cost per click low.
- 03
The Outcome
100K impressions and 1.76K clicks at a €0.81 average CPC from €1.43K.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.