Google Ads for a Dutch Signage & Advertising Company: 486 Leads at €1.85 CPC
A Dutch signage and advertising company with 7 campaigns: 11.9K clicks at a €1.85 average CPC brought 486 conversions for €22.1K, about €45 per lead.
- 486
- Leads
- 11.9K
- Clicks
- €1.85
- Avg. CPC
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This Dutch company produces signage and advertising materials for businesses. The account runs 7 campaigns, mostly on Google Search (77.3% of clicks) with Performance Max for cross-network reach.
Over the period shown, the campaigns generated 11.9K clicks and 486 conversions for €22.1K, an average CPC of €1.85 and roughly €45 per lead.
- 01
The Challenge
A B2B signage company needed a steady stream of business inquiries from Google at a sustainable cost per lead.
- 02
The Solution
A Search-led account with Performance Max for added reach and conversion tracking on inquiries, focused on the searches businesses use when they need signage.
- 03
The Outcome
486 leads from 11.9K clicks at a €1.85 average CPC, roughly €45 per lead.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.