E-commerce & ShoppingDutch E-commerce2019 – 2025

Google Ads for a Dutch Online Store: €601K in Sales From 409K Clicks

A Dutch online store with 31 campaigns: 409K clicks generated €601K in sales at €26.59 per purchase from €345K in ad spend.

€601K
Sales
409K
Clicks
€26.59
Cost / Purchase

Figures from the client’s own ad account for the period shown. Client details kept private.

About the Client

This Dutch e-commerce store sells online across the Netherlands. The account runs 31 campaigns across Shopping, Search and Performance Max, driven by a product feed.

Purchases and revenue are tracked as the main conversions. Over the period shown, the account generated 409K clicks and €601K in sales from €345K in ad spend, at €26.59 per purchase.

  1. 01

    The Challenge

    A growing online store needed its product range in front of Dutch shoppers at scale while tracking every sale.

  2. 02

    The Solution

    A 31-campaign structure across Shopping, Search and Performance Max, product feed management, and purchase-value tracking.

  3. 03

    The Outcome

    €601K in sales from 409K clicks at €26.59 per purchase.

Key Results

€601KSalesTracked purchase value
409KClicksShoppers reached
€26.59Cost / PurchaseAcross 31 campaigns
€345KSpendMulti-year account

Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.

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