Google Ads for Car Dealerships: 3M Conversions at $0.55 Each From 10M Clicks
A car dealership group selling Kia and other brands: 10M clicks produced 3M conversions at just $0.55 each across Search and Performance Max lead campaigns.
- 3M
- Conversions
- $0.55
- Cost / Conv.
- 10M
- Clicks
Figures from the client’s own ad account for the period shown. Client details kept private.
About the Client
This car dealership group sells new vehicles including Kia models. The account runs lead-focused Search campaigns for specific models and phone calls, plus Performance Max campaigns for general offers.
Leads, calls and enhanced conversions are tracked. Over the account’s life it delivered 10M clicks and 3M conversions for $1.66M, an average of $0.55 per conversion, with an 88.7% optimization score.
- 01
The Challenge
A dealership group needed a high volume of car buyer leads and calls across models and offers, at the lowest possible cost per lead.
- 02
The Solution
Model-specific Search campaigns, phone-call campaigns and Performance Max offer campaigns, with lead and enhanced conversion tracking.
- 03
The Outcome
3M conversions from 10M clicks at $0.55 each, with an 88.7% optimization score.
Key Results
Figures and screenshots come from the client’s own ad account for the period shown. Results depend on the business, budget and market, so they are not a guarantee of future performance.